By seamlessly blending online and offline environments and leveraging online traffic to boost engagement, we can offer customers a range of innovative fashion experiences, such as scheduling fitting appointments, making on-the-go purchases, and picking up items in-store. We also aim to foster brand loyalty by collaborating with fans to create visually stunning lookbooks, partnering with fashion influencers to showcase our brand through regular live shows, and utilizing cutting-edge technology to guide our strategic planning and enhance our brand value and assets.
We aim to enhance our entire business chain by streamlining our systems and proactively optimizing our supply chain’s efficiency through various measures, including strict validity control (batch and traceability), ultimately driving the industry to reach its post-retail goals. Additionally, we strive to leverage joint physical scenario marketing to increase inventory turnover and make up for any lack of sales forecasts, all while staying true to our contemporary marketing mission.
In the traditional manufacturing industry, which typically involves long sales cycles and high order values, it’s essential to implement systematic sales process standardization to effectively manage customer orders, quotations, deliveries, collections, and maintain positive customer relationships. Additionally, it’s crucial to leverage intelligent marketing channels to continuously gather sales leads from websites, advertisements, and other non-traditional sources to ensure that new potential customers aren’t overlooked. To achieve a comprehensive marketing channel innovation, we need to embrace a holistic approach to drive the necessary changes across the entire enterprise.
In the liquor and beverage industry, which has traditionally relied on distributor channels, digital marketing innovation should focus on collaborative channel operation, terminal labeling services, and membership marketing. By adopting professional marketing management products, we can empower our management team, enhance management efficiency and effectiveness, reduce labor costs, and achieve digital precision management. We need to approach this challenge with a strategic mindset and embrace the latest technological advancements to transform our industry for the better.